problem

The Problem

Over a billion children are impacted by poverty, disease, pollution, climate change, war & conflict, exploitation and racism around the world. Their voices are not being heard.

Covid is estimated to have made the situation 20% worse. Charities around the world are disparate, communicate little and are often competitive. They require the help of the media and creative industries to create a global communications campaign to maximize social good.
  • Charities around the world are disparate, communicate little and are often competitive.
  • They require the help of the media and creative industries to create a global communications campaign to maximise social good.
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The Solution

The Listen Campaign: Celebrating Solutions to Vulnerable and Disadvantaged Children’s Problems.
  • The Listen campaign is a unique, annual and global star-studded campaign that will illuminate the problems faced by the world’s one billion vulnerable and severely disadvantaged children and will celebrate projects already providing much-needed solutions. At the heart of the campaign are children telling their own stories.
  • One of the ways the Listen campaign is raising funds is by auctioning premium NFT’s to Listen Token holders.
  • The Listen Campaign is on a mission to show the world the problems faced by its 1 billion vulnerable and disadvantaged children, and to celebrate proven solutions that can be replicated and scaled up.

    In a decade the Listen campaign should:
  • Generate $4 billion of media exposure about solutions to their problem.
  • Activate a community of 35 million participants.
  • Provide $1bn of grants to children’s projects.
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The official destination for social impact digital collectibles from the world’s top musicians, artists, creatives and celebrities.

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The Listen Collectibles Auction & Shop

The first digital collectibles platform with an integrated pipeline of NFTs from Star Creative Artists and the best of Citizen Artists from around the world.
  • The platform benefits from being part of ‘The Listen Campaign’, a massive campaign to 100s of millions worldwide, creating a global community driving social impact through the production and consumption of digital art on the blockchain.
  • Each year over 100 of the world’s top Star Creative Artists from Art, Digital Art, Literature, Music and Film – and tens of thousands of Citizen Artists – will contribute to and create unique content for the Campaign. Selected items will be minted as NFTs (scarce digital collectibles on the blockchain).
  • The Listen campaign will curate and sponsor these limited edition digital collectibles via scheduled drops and auctions on the Listen Collectibles Auction and Shop platform.
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From legendary producer Tony Hollingsworth — the man behind historic global issue campaigns including the “Nelson Mandela 70th Birthday Tribute” and “The Wall Live in Berlin”- The Tribute NFT Collection memorializes moments from the world’s most historic live performances.

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The Listen Token

$LSTN: The official token for social impact digital collectibles from the world’s top musicians, artists, creatives and celebrities.

Only Token holders have the right to:

  • Bid on NFTs.
  • Receive free common drops, and access exclusive rare NFT drops.
  • Stake for up to 10% discounts on NFTs.
  • A free ticket for the global streaming of Listen Live Plus on June 22nd 2022 (10K +$LSTN).
  • Automatic entry into a lottery to win (1 of 50) two “Private View” tickets to attend“Listen Live LA” at the LA Coliseum with the stars.
  • You can vote for the winners of The Listen Creative Arts Awards (see below).
  • $LSTN Staking Rewards: up to 80% APY, Liquidity Pool Staking & Community Rewards.
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Get $LSTN at the same price as early investors

We are excited to announce that we are launching on Launchpool, the community investment platform behind past successes: Unizen, Bumper, Coinburp, Realm.Art, Polkacipher, Baanx, BTCProxy, DEFI11, CCAI, Alium Finance.
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What is Launchpool?

Launchpool is a community investment platform that connects varied stakeholders in the crypto community; including funds, marketers and experts, incentivising all.

Through Launchpool, project tokens can be obtained at the same price large crypto investment funds get them, promoting equality among stakeholders. This also provides transparency and negates any party having any advantages over another.

Past projects to launch on Launchpool
How it works

You stake $LPOOL on Listen Token to access a corresponding portion of that available $LSTN.

You can then purchase your $LSTN allocation (using a stable coin) at the end of the token event countdown.

After the token event has concluded your staked $LPOOL is returned to you.

You will then recieve your $LSTN according to the vesting schedule (below).

Token Information
  • Ticker: $LSTN
  • Network: BSC-20
  • Token fixed-supply: 1,000,000,000
Token Sale Dates
  • Launchpool Token Sale Event: October
  • Public IDO: October
Vesting Schedules
  • Private Sales, Community & Launchpads:Private 1: 10% unlock at TGE, and 15% per month thereafter
    Private 2, Community Sale & Launchpads: 15% unlock at TGE, and each month thereafter, 10% the final month
  • Public IDO Sales: 15% unlock at TGE, and then 15% each month, 10% final month.
  • Listen Campaign:Reserved to fund future development of The Listen Campaign
  • Team: 6-month cliff - 12.5% for 8 months
  • Community Rewards: 15% unlock at TGE, and then 15% each month, 10% final month

Who's Listening?

I’ve had the privilege of working with over 200 of the world’s biggest music stars including Stevie Wonder, Seal, Dire Straits, Bob Dylan, Mary J Blige, Whitney Houston, David Bowie, George Michael, MC Hammer, Roger Waters and many more and the historic moments we caught on camera are the memories that will be minted as NFTs
A music producer who helped found the Glastonbury festival is entering the NFT market to support 1 billion children in poverty. He explains his $100 million per year campaign to harness blockchain for social good.
Producer Tony Hollingsworth has worked with companies, governments and charitable foundations on campaigns that sit at the intersection of comms, media and popular culture, including Nelson Mandela’s 70th Birthday Tribute and The Wall — Live in Berlin. Hollingsworth's latest project, the Global Listen Campaign For Vulnerable & Disadvantaged Children, aims to reach 500 million people and raise $1 billion.
In this episode of Cause Talk Radio, Megan and Joe chat with Tony Hollingsworth, legendary producer behind some of the most historic global issue campaigns like "Nelson Mandela 70th Birthday Tribute' and 'The Wall - Live in Berlin'.
Now, for the last few years Hollingsworth has been laying the groundwork for “The Listen Campaign", his latest project to promote awareness about underprivileged and vulnerable children across the world. Like several music-oriented campaigns he has organized since Mandela’s, this involves collaborating with artists and broadcasters. The difference is the scale
Hollingsworth, who has been behind other global efforts like "Nelson Mandela 70th Birthday Tribute" and "The Wall – Live In Berlin," is tapping into 150 creative artists from film, music and other categories to join the new campaign. The initiative is also focusing on projects from 75 of the world’s top children’s charities, and has more than 60 broadcasters providing $4 billion media exposure. The media is expected to drive at least 200 percent more exposure to these children’s issues than they usually receive
The word ‘massive’ does not really do it justice. Entitled ‘Listen’, it will reach 500 million people, feature 100 stars and artists, and it will give grants to 75 proven projects. It will continue for years, indefinitely
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Team

Tony Hollingsworth Founder

Tony has over 30 years of experience working with companies, governments and foundations at the intersection of communications, media and popular culture. His credits range from, conceiving and producing the global media campaign that reached 600m and re-positioned Nelson Mandela from “black terrorist leader” to “black leader” to, consulting for the US White House on a public campaign in a response to 9/11.

His campaigns have repositioned brands, profiled important issues, and raised over $21m for causes (Amnesty International, Red Cross, the Anti-Apartheid Movement and children’s charities). He has worked with most of the world’s major broadcasters from the BBC to RTVE, from ABC and Fox to Globo, from SABC to NHK and his work has been supported by governments, major corporations and UN agencies.

Tony has taken the roles of consultant, entrepreneur, CEO/Director, Executive producer/Producer and run project companies in the UK, USA, Japan, Spain, Germany, Russia and South Africa through which he has financed and produced nine global cross-media projects. Some are considered historic (e.g. “Nelson Mandela 70th Birthday Tribute” and “The Wall - Live in Berlin”). All achieved their communication and marketing objectives, produced creatively-successful global broadcasts, CSR/sponsorship opportunities, merchandising and sell-through products, and assembled an incredible array of talent able to punch a hole in media schedules. Tony has worked with well over 200 of the world’s top creative artists from Stevie Wonder to Ravi Shankar, from Denzel Washington to Natalie Portman, from Samuel L Jackson to Keith Haring.

Tony with Nelson Mandela

Tony Hollingsworth Founder

Tony has over 30 years of experience working with companies, governments and foundations at the intersection of communications, media and popular culture. His credits range from, conceiving and producing the global media campaign that reached 600m and re-positioned Nelson Mandela from “black terrorist leader” to “black leader” to, consulting for the US White House on a public campaign in a response to 9/11.

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Chris Spurgeon CFO

Chris is the CFO of Listen Communications Ltd and has over 30 years executive experience. Starting out as a qualified Chartered Accountant he soon became the Financial Director of the television division of Chrysalis Group PLC, comprising 10 production and distribution businesses within the UK independent television sector. He then went on to be the Financial Director of Film Four Ltd, the wholly owned feature film development, production and distribution subsidiary of Channel 4 TV Corporation.

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Marcelo Salup Consultant

Marcelo is an advisor for Listen Communications Ltd. and has over 30 years of experience in marketing and advertising. He was EVP and International Media Director at FCB and led the media teams in 15 brand launches for Fortune 500 companies. Marcelo, who began his career on the creative side and won 2 Addy Awards, has held similar media leadership roles with McCann-Erickson and D’Arcy Masius Benton & Bowles. More recently, Marcelo has focused on direct response, leading the acquisition team for DIRECTV Mas in the U.S. as well as worked with HOLA!TV as consumer insight and strategic consultant.

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Preeta Singh India Commercial Director

Preeta has over thirty years of experience working with regional, national and international brands. As Executive Director of Ogilvy Advertising, she led teams in Mumbai, Kolkata, Bangalore, Hyderabad, and Delhi, and grew the company through a series of acquisitions.

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Sivan Pillay Executive Producer

Sivan has over 25 years of experience in the music and television industry. He has Executive Produced over 125 major TV series and acted as a judge in SABC3’s series Coca-Cola PopStars. He now runs two companies; a media agency “360 Degrees South" and production company "Zero Gravity"

Advisors

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Tashinee Moodley Advisor

Tashinee has built over 7 years’ experience in investment banking as a transaction manager and large corporate analyst at one of SA’s top investment banks, and a 2 year track record in fund management for SMEs in her capacity as Investment Manager and Transaction Advisor

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Liam Robertson Advisor

Liam is Founder & CEO of Alphabit Digital Currency Fund. He is a Chartered Financial Analyst (CFA) and Chartered Alternative Investment Analyst (CAIA), Liam holds a degree in Economics from the University of Newcastle-Upon-Tyne and a Masters in Finance from the University of Durham. As a founder and CEO, Liam manages the portfolio of the Fund and drives all aspects of Alphabit’s advisory services, himself advising a number of ground-breaking Blockchain enterprises.

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Ken Huang Advisor

Ken Huang is the Chair of Blockchain Security Working Group of Cloud Security Alliance Great China Region. He is a Certified Information Systems Security Professional (CISSP) from International Information System Security (ISC2). As a blockchain architect, he has been invited to speak at numerous local and global conferences in Blockchain, AI, and Security, including: Davos WEF, CoinDesk Consensus, IEEE, ACM, World Bank, Stanford University, UC Berkeley, Bank of China, and Huawei.

“We are really pleased to be launching the Listen Token providing unique benefits to holders and helping support this next stage of the campaign’s development. We will launch the Auction site with our archive of great artists and then continue after the artist launch of The Listen Campaign – the first truly annual and global campaign involving the world’s greatest stars from film, music and arts.”

“We are really pleased to be launching the Listen Token providing unique benefits to holders and helping support this next stage of the campaign’s development. We will launch the Auction site with our archive of great artists and then continue after the artist launch of The Listen Campaign - the first truly annual and global campaign involving the world’s greatest stars from film, music and arts"

- Tony Hollingsworth

Roadmap

Q4 2021

  • Listen Auction of Tribute NFTs

Q2 2022

  • Listen Star Auctions go Live
  • Citizen Art competition
  • 13 week campaign reach 100s of millions

Q3 2021

  • Listen NFT Community Goes Live.
  • Launchpool
  • Listen Auction Beta Launch (Tribute NFTs).

Q1 2022

  • Listen Media Campaign soft launch
  • Listen NFT auctions

Onwards

The Listen Campaign is an ongoing annual campaign… Exclusive NFTs will continue to be minted and auctioned monthly to raise awareness and funds for the listen campaign.

Roadmap

Q3 2021

  • Listen NFT Community Goes Live.
  • Launchpool
  • Listen Auction Beta Launch (Tribute NFTs).

Q4 2021​

  • Listen Auction of Tribute NFTs

Q1 2022

  • Listen Media Campaign soft launch
  • Listen NFT auctions

Q2 2022

  • Listen Star Auctions go Live
  • Citizen Art competition
  • 13 week campaign reach 100s of millions

Onwards

  • The Listen Campaign is an ongoing annual campaign...Exclusive NFTs will continue to be minted and auctioned monthly to raise awareness and funds for the listen campaign.

Listen Creative Arts Awards

The annual global campaign asks the world’s public to participate by sharing, recruiting, shopping, donating, using and gifting points, and creating. The public will be inspired by the creations and contributions of the Star Creative Artists from Film, Music, Literature, Arts and Digital Arts and be asked to create their own creations on specified themes.

Members of the public (who are registered with the Listen Campaign) are invited to vote for their favourites in each category. After the initial public vote the $LSTN holders are invited to cast their votes to shortlist entries before the Star Creative Artists choose the winners.

There are 1st, 2nd, and 3rd cash prizes for each category. The winners are presented with their prize at Listen Live LA and shown in the global streaming on June 22nd and on Global TV on June 25th – to a world audience of 100s of millions. The top 500 entries from each category go into the Listen Collectibles NFT shop

What makes these NFTs Social Impact?

Sales of the NFTs raise funds for The Listen Campaign

Artists are creating, curating and promoting content for The Listen Campaign.

"Listen is inviting the world to change the lives of millions of children forever."
- Samuel L Jackson

The Listen Campaign is the first global annual media campaign designed to help 1 billion vulnerable and disadvantaged children around the world. It is a unique, annual and global star-studded campaign supported by the greatest creative artists from music, film and the arts. 80 stars from the US, and 20 each from Africa, India, MENA and Latin America.

Watch the Original Listen Campaign videos
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“ The Listen campaign and the Auction & Shop site will go on for years to come helping the world's vulnerable and disadvantaged children and delivering benefits to token holders. ”

Tony Hollingsworth